{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of high-end brand names drive exposure with social media sites marketing, celebrity collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not changed a lot in decades; it does not have TikTok, and doesn't provide ce